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CIBC Mobile Banking - Spotlight Stories

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Project Description

Working with marketing lead Natasha Gan, we both spear headed a large initiative for CIBC Mobile Banking. It is the first in-market feature that helps clients get more value from banking with CIBC. Spotlight stories provides clients with an interactive experience on the mobile banking app to view different stories on new features, functionalities, community events, etc. I assisted in creating the guidelines and parametres with this new mobile feature.

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