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The Shopping Channel

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Project Description

With the Shopping Channel's rebrand, our team was responsible for creating a fun and energetic holiday campaign. We focused on bright highly saturated colours with lots of glitz and glam using handfuls of confetti and beautiful gold ribbons. I was involved with initial concepts, art directing the photoshoot, and rolling out the final designs across all platforms such as digital, social, tablet, and print.

Watch the TV Spot here

Team

Creative Directors: Margaret Lee & Colleen Henman
Motion: Doug Johnson

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